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Zarai Mandi Journey

Built for Pakistan's Agricultural Future

From ground research to real-time mandi intelligence, transforming how Pakistan trades commodities.

01•Purpose & Mission

Empowering Fair Trade

Real-time, accurate rates that let farmers, traders, and agribusinesses decide with confidence, enabling fair trade without price manipulation.

Farmland at sunrise
An open rice field along the way
02•Future & Vision

A Connected Ecosystem

Pakistan's most reliable market-intelligence network, a data-driven ecosystem giving every farmer and mandi stakeholder equal access to real-time insights and room to grow.

Green agricultural fields
A herd of goats crossing open pastureland
03

Zarai Mandi Journey

Here's how an idea became Pakistan's digital agricultural market platform.

Collecting mandi rates directly from traders in the field
Briefing a mandi contact on-site, notebook in hand

3k+

Paying Users

150+

Markets Coverage

20+

Daily Market Updates

04

Price Discovery Services

Daily price discovery was the first problem we set out to solve: mandi rates farmers could trust before they sold, not rumors passed along by word of mouth. That's still the foundation everything else on Zarai Mandi is built on.

A commission agent's storefront at a grain mandi
Another commission agent's shop along a mandi street
05

Daily Market Updates

As our field network grew, farmers and traders started asking for more than a single number, they wanted to know why prices were moving. That's what led us to track arrival volumes, quality, and seasonal shifts alongside the daily rate.

The on-ground field team standing among cotton arrivals
The wider field team outside a mandi office
06

Market Reports

Once we had a season's worth of field data, we started compiling it into reports traders and exporters could plan around instead of just reacting to. Turning daily numbers into longer-term context is still core to how we work.

Workers sorting a fresh red chili harvest at the market
Loading a fresh cotton arrival onto a trailer
07

Zarai Khabar Nama

Zarai Khabar Nama grew out of a simple observation: policy changes and weather alerts move mandi prices as much as supply and demand do. So we started bundling that news alongside our daily rates instead of leaving traders to piece it together elsewhere.

See all six services
A grain market in Pakistan, sacks ready for trade
A busy market street near a local mosque
08

Meet Our Founders

Meet the visionary leaders driving Zarai Mandi's journey to revolutionize Pakistan's agricultural marketplace through innovation, transparency, and technology.

Ghasharib Shoukat

Ghasharib Shoukat

Founder & CEO

Abdul Raafey Shoukat

Abdul Raafey Shoukat

Co-Founder & COO

Zarai Mandi's 4-year journey: 2023 launched WhatsApp communities with daily rates and mandi updates, 2024 expanded reach through grain market reps, brokers, and mills, 2025 launched the Zarai Mandi app, 2026 prices used by the Pakistan Mercantile Exchange and thousands of companies, farmers, and traders to settle thousands of metric tonnes of commodities daily.

See the platform

This is the platform that story built.

Verified daily rates from 150+ mandis across Pakistan, collected the way we set out to do it from day one.

Try Zarai Mandi and explore the platform with a free trial. Book a Demo

3k+

Paying Users

150+

Markets Coverage

20+

Daily Market Updates

Zarai Mandi price dashboard on mobile
Fresh harvest arriving at a Pakistani mandi
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